The work we do

Work worth doing.

The marketing team you’d build if you had the time

A performance marketing house for fashion, luxury and premium e-commerce brands.

Our philosophy

Kanso is simplicity through the removal of noise, so the essential thing can be felt.

Marketing can be confusing, with a lot that seems important. You don’t have to do everything at once, because clarity is what grows a brand, and that’s what we’re here to give you.

The approach

Judged on the money you actually make.

Marketing is there to make your business more money. How to get more views, more clicks and more new customers are the questions at the surface level. A lot of marketers get stuck there and report those numbers as if they are the impactful commercial outcome, without ever checking whether they turned into revenue. Those numbers aren’t useless, they just don’t tell you much until they’re connected to what the business actually made, so revenue is what we work from and what we hold ourselves accountable to.

THE SURFACE LEVELWHAT WE HOLD OURSELVES TOImpressionsReachFrequencyCPMVideo viewsClick-through rateClicksSessionsAdd to cartsConversion rateCost per acquisitionNew customersExisting customersReturn on ad spendMarketing efficiency ratioRevenue
The work

Somewhere between your ad spend and your revenue, money is getting lost. We work out where, whether it’s the ads, the site, the offer or the budget, and tell you what to change.

THE SURFACE LEVELWHAT WE HOLD OURSELVES TORevenue
The work

Somewhere between your ad spend and your revenue, money is getting lost. We work out where, whether it’s the ads, the site, the offer or the budget, and tell you what to change.

The surface level
Impressions
Reach
Frequency
CPM
Video views
Click-through rate
Clicks
Sessions
Add to carts
Conversion rate
Cost per acquisition
New customers
Existing customers
Return on ad spend
Marketing efficiency ratio
What we hold
ourselves to
Revenue
How many times the ad was served, which says nothing about whether anyone wanted to see it.
The work

Somewhere between your ad spend and your revenue, money is getting lost. We work out where, whether it’s the ads, the site, the offer or the budget, and tell you what to change.

The company we keep.

  • TripADeal
  • Accor+
  • Dior
  • Prada
  • Shinzo
  • Colour Plane
  • Blanks
  • RubberTree
  • Colliers
  • Euka
  • Survival Seeds
  • PrepMates
  • Checks Downtown
  • Better Living
Capabilities

The full digital paid media mix.

Search, social, programmatic, email, and measurement, connected by a single strategy. Built to the outcome, not the channel.

  • Paid social

    Full funnel buying where the audience already is.

    MetaTikTokPinterestLinkedInYouTube
  • Paid search

    Demand captured the moment it appears.

    Google AdsMicrosoft AdvertisingSearch Ads 360
  • Programmatic and direct

    Display, video, audio, out of home, BVOD, and CTV, off the feed.

    Display & Video 360QuantcastNexxenVistar MediaCriteoThe Trade Desk
  • Email and lifecycle

    The revenue already sitting in your list, put to work.

    Klaviyo
  • Measurement

    One honest read of what actually moved the business.

    Google AnalyticsCampaign Manager 360Triple WhaleMutinex
  • Creator partnerships

    Taste led brand pairings and creator content.

Surfaces

Off the feed.

Most brands assume billboards, bus shelters and the big screens are out of reach, and most of the time they aren’t.

Large format · Tokyo
Large format · Piccadilly Lights, London
Digital billboard · roadside, Victoria
Street digital · Queen Street, Woollahra
Programmatic DOOH · street panel network
Shopping centres · retail screens
Bus shelters · street furniture
Train stations · digital platform screens, Hamburg
NetflixBinge9Now7plus10 playDisney+Paramount+Prime VideoSBS On Demand
BVOD and streaming · planned and measured
Drag
Example placements, shown for the format.

Got work worth doing?