Your No Bullsh*t Resource for E-commerce Growth

Actionable Advice, Downloadable Templates, Proven Strategies, and the Tools You Need to Scale Your Business to 6-7 Figures

All for the cost of the most expensive coffee you've ever had. But we just don't accept everyone. Find our qualification process below.
In Japanese martial arts, kihon (基本) means "basics" or "fundamentals" the essential techniques practiced repeatedly to build mastery. Inspired by this principle, our e-commerce education focuses on the foundational skills needed to scale successfully, providing the tools to refine and grow your business with precision and clarity. 

Is Kihon Right For You?

Kihon was built for e-commerce founders ready to break through growth barriers, provide actionable guidance on what to do next to start scaling profitably.

If you’ve ever thought:

  • I’m stuck at my current revenue and don’t know what to do next.

  • I’m overwhelmed with advice and resources. Where do I even start?

  • It feels like I’m doing this alone, and I wish I had someone to guide me.

  • I’ve been trying to scale but keep hitting walls.

  • I’m making money but there’s nothing in my bank account at the end of the month.

  • I don’t know if what I’m doing is right, it feels like I’m just guessing.

  • My results are down, and I’m not sure how to fix it.

  • Everyone makes it look so easy, am I the only one struggling like this?

  • I need a clear actionable plan to grow my business sustainably.

  • I want to hire an internal team but I don’t know how.

Then Kihon was made for you.

Meet The Mind Behind The Madness

I help e-commerce brands stop wasting time and money by focusing on what actually works.

What’s Inside Kihon? 

Everything you need to build the foundations for success.

4 Pillar E-commerce Foundations Modules:

  • Easy to follow along & digest videos.

  • Clear actionable instructions implementing the modules.

  • Designed to be efficient, turning knowledge into action.

Downloadable Checklists and Templates:

  • Campaign setup checklists for paid ads.

  • Email marketing templates for key flows.

  • Hiring templates: Job descriptions, interview questions, and evaluation sheets.

Copyable Spreadsheets:

  • Budgeting and forecasting tools.

  • Campaign tracking spreadsheets for paid ads and email performance.

Recommended Reading and Tools:

  • Curated articles, videos, and tools to deepen your understanding of each module.

    A breakdown of the software and platforms that matter (and the ones you can ignore).

E-Commerce Foundations

Core module 01 | Scaling to 6-7 figures

What you’ll learn:

  • Setting Up for Success:

    • Structure your Shopify store for smooth operations and scalability.

    • Implement navigation, product pages, and checkout flows designed to convert.

  • Tracking Essentials:

    • Set up accurate conversion tracking with Google Analytics and Meta CAPI.

    • Avoid common tracking mistakes and learn how to fix them.

  • Tech Stack Simplified:

    • Discover the essential tools for e-commerce and what to focus on.

    • Integrate and sync your tech stack to maximise efficiency without overcomplicating.

  • Product Profitability:

    • Analyse product margins and identify your most profitable SKUs.

    • Allocate resources intelligently to maximise return on investment.

E-Commerce Paid Advertising

Core module 02 | Create converting campaigns

What you’ll learn:

  • Demystifying Paid Ads:

    • Finally understand what makes paid advertising work (and why it often doesn’t).

    • Learn how to stop “boosting” and start building campaigns that actually make you money.

  • Creating Campaigns That Convert:

    • Build full-funnel campaigns designed to guide your customers from interest to purchase.

    • Write ad copy and create briefs that cut through the noise and capture attention.

  • Taking Control of Your Budget:

    • Stop throwing money at ads without knowing what’s working.

    • Master your CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend) to maximise profits.

  • Fixing Broken Campaigns:

    • Learn how to spot exactly where your campaigns are going wrong and what to do about it.

    • Discover proven strategies to test, optimise, and scale without the guesswork.

E-Commerce Email Marketing

Core module 03 | Unlock the power of email marketing

What you’ll learn:

  • Setting Up for Success:

    • Understand why email is still the most profitable channel in e-commerce.

    • Build your email list the right way—focus on quality over quantity.

  • Retention and Lifecycle Campaigns:

    • Automate lifecycle emails like abandoned cart reminders, post-purchase sequences, and win-back campaigns.

    • Keep your customers engaged with consistent, relevant messaging that boosts retention rates.

  • Campaigns That Convert:

    • Create email campaigns that drive urgency (e.g., seasonal promotions, product launches, and flash sales).

    • Master the art of subject lines, CTAs, and content that compels action.

Build Your In-House Marketing Team

Core module 04 | Build a profitable marketing team

What you’ll learn:

  • When to Build an In-House Team:

    • Recognize the tipping point when hiring in-house becomes more profitable than relying on agencies.

    • Understand the benefits (and challenges) of having dedicated marketing staff.

  • Finding the Right People:

    • Learn how to identify the roles your business needs most, from media buyers to email marketers.

    • Avoid common hiring mistakes that lead to unproductive teams and wasted resources.

  • Training for Success:

    • Equip your team with the tools, processes, and knowledge they need to deliver results.

    • Get access to training resources and templates you can use to onboard your team efficiently.

  • Structuring Your Marketing Team:

    • Build a team structure that promotes accountability, creativity, and collaboration.

    • Discover how to manage workloads and timelines to keep campaigns running smoothly.

So, Why Kihon?

No magic, just stuff that works.

There’s no magic bullet for scaling a business, but having the right foundations in place can make all the difference. Kihon doesn’t overcomplicate things—it gives you the clarity, structure, and resources you need to execute strategies that work.

No Fluff. No Filler

This isn’t a bloated course full of vague concepts. Everything in Kihon is practical, actionable, and designed to get results.

Designed for Your Growth Plateau.

If you’ve ever wondered, “What am I missing? Why isn’t this working?” Kihon is here to help you find the gaps, fix them, and move forward with confidence.

Tools, Templates, and Resources.

Don’t just learn—implement. Get downloadable checklists, copyable spreadsheets, and tech stack recommendations to fast-track your success.

Actionable and Results-Focused.

Kihon is built to help you solve problems, from underperforming ads to disorganised email campaigns. You’ll leave with strategies that drive measurable growth.

Proven Frameworks from 8+ Years of Experience.

Built on real-world insights, Kihon combines everything I’ve learned scaling e-commerce businesses to 6-7 figures—without the trial and error.

Step-by-Step Guidance.

From tracking setups to retention campaigns, Kihon walks you through exactly what to do, in what order, with clear examples.

Getting Started is Simple & Easy.

Pricing & Getting in.

In my eyes building Kihon is a forever task, designed to help as many people as I can. While one day I will monetise it due to the value it provides, I want to ensure it’s overdelivering before we ever reach that stage.

That said, Kihon is not a community that accepts everyone.

I only want people serious about investing time, effort, energy and money into their business.

As such, the process of getting in is as follows.

1. Discovery Call

Time: 30 minutes

Submit your application to enter and we’ll hop on a quick call to make sure Kihon is the right fit for your business. This call is designed to vet for seriousness, ensuring you’re ready to put in the work and see results.

Pre-qualify yourself with these criteria:

  • You’re ready to break through your current plateau.

  • You already have a Shopify e-commerce store set up (this isn’t for total beginners).

  • You’re willing to actively participate in the community and implement the lessons.

  • You’re committed to scaling your business to 6 or 7 figures.

This step ensures both of us are on the same page, setting the foundation for your success.

2. Connect Your Accounts

Time: 30 minutes

To make the most of the course and community, you’ll need to provide view-only access to your Shopify, Google Ads, and Facebook Ad accounts. This isn’t about managing your campaigns—it’s about making sure we can address your questions efficiently and with real context.

Here’s what you can expect:

  • A simple checklist to guide you through the process (with tutorials included).

  • View-only access means we won’t make changes or manage campaigns.

  • This access ensures tailored advice when you need specific guidance.

3. Join the Course

Time: It’s up to you now.

Once everything is set up, you’ll gain full access to the Kihon course. This is where you’ll get step-by-step guidance, actionable strategies, and the tools you need to build a scalable, profitable business.

With foundational lessons, the course is designed to help you implement what works, avoid the noise, and focus on real growth. This is your roadmap to breaking through and reaching the next level.

Ready to take the first step? Let’s talk.

FAQS

Answers to questions you're probably thinking about right now... And maybe even ones you're not.

Who is Kihon designed for?

Kihon is for e-commerce business owners who are serious about growth but feel stuck at their current level. Whether you’re trying to break through to 6 or 7 figures or you’ve hit a plateau and don’t know what to do next, this course is for you. It’s not for complete beginners—you should already have a store set up and running.

Do I need to give access to my accounts?

Yes, but only view-only access. This is so we can provide tailored advice and address specific questions based on your actual data. We won’t manage your campaigns, make changes, or interfere with your accounts in any way. Tutorials and checklists will guide you through the setup process.

Can I get 1:1 help if I have specific questions?

Yes! The community forum is there for this purpose. If you’d like 1-on-1 coaching with Ben, this is a separate service.

What if I don’t have time to implement everything right away?

That’s okay! Kihon is structured to be actionable but flexible. You can work through the course at your own pace and revisit modules as needed. The content is yours for life, so you can implement the lessons when it makes sense for your business.

How is this different from other e-commerce courses?

Kihon cuts through the noise with clear, actionable strategies based on real-world experience. It’s not fluff or generic advice—it’s a step-by-step guide tailored to serious business owners. Plus, you’ll learn how to build a strong foundation and scale effectively without chasing every shiny new tactic.

What results can I expect from Kihon?

Kihon is about building the foundational systems and strategies needed for long-term growth. You’ll leave with a clear understanding of what to do, how to do it, and the tools to break through to 6 or 7 figures. Results depend on your effort, implementation, and willingness to act on what you learn.

  • No prior experience is required. The course will walk you through everything step by step, from setting up tracking and campaigns to optimising your tech stack. Even if you’re new to these concepts, you’ll gain the confidence to implement them effectively.

  • Once you’ve completed the course, you’ll have all the tools, templates, and knowledge you need to scale your business. And since you’ll retain access to the course, you can revisit lessons, strategies, and resources anytime you need a refresher.

  • Kihon is free because I want to remove the financial barrier for serious business owners who are ready to grow. I was seeing a lot of basic advice getting missed by businesses who would come to me for management. By focusing on a discovery call and clear pre-qualification, I ensure this course gets into the hands of people who are committed to implementing the strategies and taking their business to the next level.

Ready? Register Your Interest

Launching Q2 2025.

Kihon is your roadmap to building a scalable, profitable e-commerce business. With actionable strategies and proven foundations, this course will help you break through growth barriers and set the stage for 6-7-figure success.

Kihon is launching in 2025, but you don’t have to wait to get started. Register your interest today, and we’ll invite you to a discovery call when we launch to see if Kihon is the right fit for your business.

It will cost $99/month.